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Writer's pictureChad Lingafelt

E. 4 - Industry Trends and Opportunities

The Unlock Podcast, featuring three security business owners from across North America, consistently delivers insightful discussions on the evolving landscape of the security industry. In their latest episode, recorded live from an industry conference in Orlando, they tackle some of the hottest trends affecting security professionals today. Here's a breakdown of their key takeaways:

1. Automation is No Longer Optional

The hosts emphasize the critical need for businesses to embrace automation. As your team grows, automating processes becomes essential to manage increasing workloads and shift valuable human resources towards revenue-generating activities. This includes everything from automating dispatching and customer communication to streamlining data backups and integrating software solutions. The message is clear: to scale and grow, leverage technology to its fullest potential.

2. Biometrics: Convenience Meets Security

The conversation dives deep into the growing trend of biometrics, particularly facial recognition and mobile credentials. While security is a crucial factor, the hosts highlight the increasing importance of customer convenience. They discuss how these technologies can create seamless access experiences and improve customer satisfaction, ultimately leading to business growth.

3. Access Control: A Golden Opportunity for Locksmiths

The episode underscores the significant opportunities that access control presents for locksmiths. By embracing this technology and offering comprehensive solutions, including hardware installation and back-end system management, locksmiths can differentiate themselves from competitors and tap into recurring monthly revenue (RMR) streams. This shift towards a service-based model is crucial for long-term success in the security industry.

4. Commoditization Demands Differentiation

With hardware becoming increasingly commoditized, the hosts stress the importance of differentiating your business through exceptional service and strong customer relationships. Building trust and providing personalized support can set you apart in a market where products are readily available from various sources.

5. Invest in Specialized Skills

Staying ahead in the security industry requires continuous learning and development. The podcast highlights the need for specialized skills, such as IT knowledge, fabrication capabilities, and code compliance expertise. By investing in these areas, security professionals can offer comprehensive solutions and cater to a wider range of customer needs.

6. Navigating the DIY Trend

The rise of DIY security solutions presents both challenges and opportunities for security businesses. The hosts suggest focusing on specialized services that DIYers are less likely to tackle, such as complex installations and customized solutions. Understanding your target market and adapting your service offerings accordingly is key to thriving in this evolving landscape.

Beyond the Buzzwords

The Unlock Podcast goes beyond industry buzzwords and provides practical insights, real-world examples, and actionable strategies for security professionals. Whether you're a seasoned locksmith or just starting out in the security industry, this episode offers valuable takeaways to help you navigate the current trends and unlock your business potential.


Website: https://unlockedpodcast.com

Watch: https://www.youtube.com/@UnlockedPodcast-w7c

Apple Podcast: https://podcasts.apple.com/us/podcast/unlocked-podcast/id1774331694

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