Ep. 11 - Marketing That Doesn't Suck
- Chad Lingafelt
- Jan 14
- 1 min read
Want to create a brand that truly resonates with your customers? On a recent episode of Unlocked, Tony, Chad, and Lars shared their insights on the power of storytelling and branding in the locksmith and security industry.
They emphasized the importance of:
Simplifying your message: Avoid technical jargon and speak to your customers in a language they understand.
Understanding customer pain points: Identify the problems your customers face and position your business as the solution.
Humanizing your brand: Show the people behind your business and build trust by being relatable and authentic.
By following these principles, you can craft a brand story that captivates your audience and sets your business apart from the competition. Tune in to Unlocked to learn more!
➡️ Find the Unlocked Podcast on your favorite platform or visit: unlockedpodcast.com
Website: https://unlockedpodcast.com
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